Going into making a logo for our city exploring app, monica and i were drawn to the idea of a fanciful adventure. This brought to mind ships and hot air balloons traveling and exploring the world. For the name we were between ‘seek’ or ‘venture’ to capture the essence of curiosity and exploration we wish to achieve in the app. We also played around with constructing versions of each direction out of cut paper to add more of a playful air.

For the final branding we decided to flesh out ‘venture’ with the hot air balloon, choosing the flat design route because we felt it to be a bit more sophisticated (but still retaining the right amount of playfullness). We also liked the versatility that could be applied with the balloon traveling shown by different scenery seen behind it.